Poland: media and entertainment market valued at EUR 10.7 billion in 2023
The total value of the Polish entertainment and media market will reach PLN 48.1 billion (EUR 10.7 billion) in 2023, consultancy firm PwC has said. Revenues from the traditional TV market, currently the largest sector in the Polish entertainment and media (E&M) market, were at PLN 12 billion (EUR 2.7 billion), PwC said in its…