Regional food producers in the north of the country will benefit from Slovakia’s support in the digital promotion of agritourism. On May 18, in Balti, the Slovak company Pro4CE, specializing in providing consultancy in the ecological agriculture, tourism and investments in Central Europe, in partnership with the Regional Development Agency (ADR) North launched a project in this regard.
“The project will be focused on the online marketing of the agritourism business. During its implementation, the Slovak experience in supporting the development of tourism and rural areas will be used. It is the second project that we are implementing in collaboration with Pro4CE,” ADR North head Maria Prisacari said.
Pro4CE representative Erik Heidema said that the project aimed to contribute to facilitating the market penetration of organic food from the north of Moldova through digital tools.
“Bringing high-quality local organic products to customers will be used as a tool to develop the tourism sector in the region. This approach supports regional producers. It is an ecological perspective and supports the local economy and sustainable regional development,” Heidema said.
The project aims to stimulate local organic food businesses in northern Moldova by opening access to the online market for local producers. Through customized digital tools and platforms, such as an online cookbook or an interactive map, regional producers will enhance their gastronomic and rural adventure offerings. Pro4CE will involve ADR Nord, as a local partner and key regional actor, to help implement the project. The project will support, train and guide selected participants through the entire process: from content development to digital presentation of their offers. Once the digital tools are developed and tested, they will be made available to other users.
Pro4CE is an independent international consulting company. Since 1993, Pro4CE has been operating in Central and Eastern Europe, specializing in Slovakia and the Czech Republic. Pro4CE offers services focusing on international consulting, agriculture, real estate and tourism. (Moldpres/Business World Magazine)