Compared with the previous year, demand for seasonal fruit grew this summer: 31% for peaches, 35% for plums and 63% for apricots at Maxima Latvia supermarkets.
“Although residents also put unusual fruit in their baskets, such as plum and peach hybrids, preference remains high for usual seasonal fruit – peaches, plums, cherries, etc. Last summer, on the other hand, residents more often purchased watermelons,” says Maxima Latvia Business Analytics Department Director Zane Kaktina.
Although demand for seasonal fruit has grown, residents’ general purchase habits remain unchanged – bananas, apples, tangerines, oranges, grapes and lemons are still among the most popular fruit, the company states.
As noted by e-maxima.lv manager Sanita Berzine, even on the internet people have been purchasing more fruit lately: “Sales of fruit at e-maxima.lv have grown by a third when compared with last year. The same can be said about sales of seasonal fruit: sales of plums have gone up by 173%, sales of apricots by 101% and demand for peaches has grown by 87%.” (BNN/Business World Magazine)
