Stena Line opens a new Bordershop in Ventspils. It is another step in Stena Line strategy to offer its customers value for money products. Bordershops, selling cheap alcohol products, is a very attractive concept for Swedish travelers and the aim is to increase the interest for them to visit Latvia.
“Ventspils-Nynashamn is an important route for Stena Line. We took over the business a few years ago and since then we have had a positive development and have taken important steps both in our freight and travel business. This is another important step in the development where we increase our focus on value-for-money shopping, something that we know our customers demand”, says Tony Michaelsen, Route Manager.
When Stena Line a couple of years ago introduced floating Bordershops onboard the ferries to Denmark, Germany and Poland it was a huge success with records in both ticket sales and sales onboard.
“With the ships we have today on this route we have no possibility to take the Bordershop concept onboard. But we are convinced that our Bordershop ashore will have as high attraction. Shopping is a very important part of the trip for our travelers, and for our Swedish customers the possibility to shop and bring home larger quantities of cheap alcohol is very important, something that is proven by the success we have had on our other routes. The fact that the Bordershop is located in the terminal in Ventspils also means that we give our warm welcome to Latvian people who are out looking for a great deal on high quality products”, says Tony Michaelsen.
The prices in Stena Lines Bordershops are very competitive compared to Swedish prices, in general it is up to 60% cheaper in Stena Lines Bordershops.
In 2015, 152000 passengers traveled between Ventspils and Nynashamn. The hope is that this will increase the number of tourists traveling to Latvia for a break.
Stena Line is one of the world’s largest ferry operators with 35 ferries and 22 routes in northern Europe. Stena Line is developing new intermodal freight solutions by combining transport by rail, road and sea and it is an important part of the European logistics network. The company is family-owned, was founded in 1962 with the head office located in Gothenburg. Stena Line is a part of the Stena Sphere, which has around 20.500 employees and a turnover of SEK 54 billion. (Portnews/Business World Magazine)