The beverage company A. Le Coq has signed an agreement to acquire shares in Varska Originaal, but mineral water production will continue in Varska.
On September 15, A. Le Coq signed a purchase agreement to acquire all shares of Varska Originaal AS.
Jaanus Vihandi, a member of A. Le Coq’s management board, said the company had not produced natural mineral water before and the deal would allow it to expand its operations.
“To compete long-term with large foreign companies, especially in export markets, it is necessary to broaden the portfolio of non-alcoholic products and increase production capacity. That is why we have been looking for opportunities to carry out this strategic ambition,” Vihandi said, adding that Varska’s mineral waters were a strong addition to A. Le Coq’s portfolio.
Varska Originaal produces both natural mineral water and beverages made from mineral water.
According to Vihandi, the cooperation will accelerate product development and allow for wider distribution, while production will remain in the South Estonian city of Varska, since natural mineral water can only be produced at the source.
Rauno Jogeva, a member of Varska Originaal’s management board, confirmed that their employees will keep their jobs and the brand’s values will remain unchanged.
Varska is already sold in several foreign markets, but A. Le Coq, which exports products to more than 70 countries, also plans to grow the Varska brand abroad.
The purchase agreement still requires approval from the Competition Authority and is expected to be finalized in the first quarter of 2026. (ERR)