Export support for business is a key factor for the development of the economy of Poltava region. The Regional Development Agency of Poltava region “European Integration Office” plays an important role in this process, providing consultations, conducting marketing research, organizing trainings. This helps Poltava companies enter new markets, increase sales volumes and improve competitiveness.
“DETOX AQUA Myrhorod” is preparing for export to Poland with the support of the “Export Alliance Mastery” program.
As part of the orientation seminar of Module 5 “Marketing and Sales of BSO Services” of the educational program “Export Alliance Mastery: Center for the Development of Export Capacity”, the company’s activities were presented.
In addition, during the mentoring session within the same module, the company’s team prepared and successfully presented a detailed marketing strategy and analytical report on the adaptation of its mineral water TM “DETOX AQUA Myrhorod” to the market requirements of Poland. The purpose of this work is to organize the export of products to the Polish market.
The educational program “Export Alliance Mastery” is the result of cooperation between the Visionest Institute (Tallinn) and the Office for the Development of Entrepreneurship and Export within the framework of the national project “Action.Business”. Financial support is provided by ESTDEV (Estonian Center for International Development), which emphasizes the importance of developing the export potential of Ukrainian enterprises. (Poltava Regional Military Administration)