The Ministry of Culture and Information Policy of Ukraine and WPP, the world’s leading marketing communications group, have launched the “Advantage Ukraine” project to attract investments to the Ukrainian economy, with the first results expected already in September, Ukraine’s Minister of Culture and Information Policy Oleksandr Tkachenko has said in a Telegram post.
On Independence Day, “with the support of Ukrainian President Volodymyr Zelensky, we are launching the “Advantage Ukraine” campaign. The goal is to declare to the whole world that it is necessary to invest in Ukraine now, otherwise it’s risky to be the last. There will be a lot of positive news already at the beginning of September, which should bring new investments into Ukraine’s economy from the world’s leading companies,” Tkachenko wrote.
He said that a campaign teaser had been launched on Independence Day. The first banners and media materials of the “Advantage Ukraine” campaign appeared in Britain, the United States, Germany and other countries. Tkachenko added that the best media, digital resources, CEOs of the world’s leading companies would be the faces of the campaign and the first investors involved in it.
He said that the world community should look to the times after the victory – “not to wait for it to come, but to contribute to the future of our peaceful and prosperous state.”
He also noted that a number of government agencies had joined the initiative, including the Ministry of Economy, the Ministry of Digital Transformation, the Ministry of Energy, the Ministry of Agrarian Policy and Food, having offered various sectors for investment.
Tkachenko said that “the campaign promises to be unprecedented” and expressed hope that the results would be the same. (Ukrinform/Business World Magazine)