In 2025, sales of desktop personal computers (PCs) in Russia fell by 25-30%. A total of 981,000 devices were sold for a total amount of 48 billion rubles. This follows from an assessment by the company “Intellectual Analytics”, which is cited by “Vedomosti”.
Most often, Russians bought unbranded computers, equipment from domestic brands iRU and ARDOR Gaming, as well as devices from the Taiwanese company MSI last year, says Sergey Zaraisky, a representative of “M.Video”. According to him, about 95% of sales in quantitative terms were for computers for work, study, and basic home tasks. Gaming configurations account for only 5% of the market in terms of units, but they generate a more significant share of revenue due to their high cost.
Computers are generally becoming more expensive due to rising prices for RAM and video cards, which are necessary for the operation of neural networks and mining, says Alfred Stolyarov, the director of the IT company EvApps. For example, in Russia, the most popular memory kit has risen in price from 10,000 to 45,000 rubles since October 2025. Memory accounts for more than 20% of the cost in laptops and mid-range PCs, which also affects the final cost of the device (The Moscow Times).
