KazMeat, the Kazakh brand, has been exhibited for the second time at the ANUFOOD China-2017 international food exhibition held in Beijing.
“In 2016, three umbrella brands were created in Kazakhstan: KazMeat, Qazaq Organic Food, and Halal Kazakhstan. Now, our major goal is to promote these brands abroad. Today, we are promoting the umbrella brand of KazMeat as there are several Kazakhstan-based companies (Kubley LLP, Empire Food, Batys Marka Lamb), Republican Chamber of Angus, and the Meat Union of Kazakhstan represented at our national stand. We are presenting canned products: beef, mutton, and lamb meat. In addition, we conduct tasting session for potential buyers within the exhibition,” Aisulu Sultanmuratova, Chief Manager of the Export Development Department of Kazakh Invest National Company, reported.
“Earlier we presented the umbrella brand of Halal Kazakhstan at the annual exhibition in Malaysia. Later in the year, we plan to create another umbrella brand of vegetable oil producers, and will start promoting it abroad next year,” she said.
The representatives of Chinese companies have taken a great interest in Kazakh meat products, which, in their opinion, are environmentally safe and of high quality.
“In Shaanxi province, we eat meat all the year. During my visit to Kazakhstan, I tasted lamb and beef made in Kazakhstan and I really liked it. As far as I know, our countries are presently resolving the issue of importing lamb from Kazakhstan into China,” Cheng Guoqing, the Head of the Xian Zhaolong Food Company, said. (Kazinform/Business World Magazine)
