The number of digital subscriptions for the media group Ekspress Grupp increased by 24% across the Baltic countries over the past year, including a 14% rise in Estonia. As of the end of September, the total number of subscriptions had reached 222,611 in the Baltic States, with 112,520 of those in Estonia.
The number of digital subscriptions for Ohtuleht Kirjastus, half of which was owned by Ekspress Grupp, increased by 3% compared to the same period last year, reaching 26,127 subscriptions.
Geenius Meedia OU saw a 17% increase in digital subscriptions compared to the same period last year, reaching 7,534 subscriptions.
In Latvia the number of digital subscriptions for A/S Delfi grew by 32%, while in Lithuania, Delfi’s digital subscriptions rose by 34%.
Mari-Liis Ruutsalu, CEO of Ekspress Grupp, said the number of digital subscriptions continued to grow significantly: “Our largest Estonian subsidiary, Delfi Meedia, increased its subscriber base by 14%, and as of the end of September, had over 112,500 digital subscribers.”
The group counts as a digital subscription only those with a value greater than one euro per calendar month, which are billed separately and can be canceled at any time.
Ekspress Grupp’s digital revenue base is increasingly reliant on income from digital subscription sales.
“We are moving toward the group’s long-term goal of growing digital subscription numbers to 340,000 subscribers in the Baltic States until the end of 2026,” Ruutsalu added.
Hans H. Luik is the majority owner of Ekspress Grupp, which is traded on the Tallinn Stock Exchange. (ERR)