Consumers bought fewer domestic products during the crisis and paid more attention to prices, the results of a new survey by pollster Kantar Emor showed.
The head of the Estonian Food Industry Association Sirje Potisepp said that people had started to save money and this showed in their choice of cheaper food products.
Describing customers behavior she said: “As before we have 20% of customers who must always watch what they can spend. We have 20% of customers who never look at the price and choose their favorite foods. And we have the remaining 60%, who we see buying according to price preference and rational behavior.” (ERR/Business World Magazine)
