The Polish e-commerce market is expected to expand to twice its current size until 2027 and its share in total retail sales is likely to reach 17% in five years’ time, a new report has found.
The electronic commerce market will grow by more than PLN 94 billion in value (EUR 19.6 billion) over the next five years and will be worth PLN 187 billion (EUR 39 billion) in 2027, according to the report from Strategy & Polska, a unit of the global accounting firm PwC.
This year alone, the e-commerce market may expand by 18.6%, to PLN 109 billion (EUR 22.7 billion), and by another 13.7% in 2023, reaching a value of PLN 124 billion (EUR 25.9 billion).
Strategy & Polska analysts expect to see a further growth in large e-commerce platforms, including Poland-based Allegro and global firms Amazon and Shopee. They also expect the platforms to take more business away from e-commerce shops. In 2021, the platforms were responsible for 45% of the value of all online trade, but the figure is expected to grow to 55% in 2027. (The First News/Business World Magazine)